Burgers and ?

I am not quite sure which items have been "randomly shopped" here, but I am sure there's some element of tomfoolery abound. To the best of my knowledge, the bagels, the fruit and malt loaves, and possibly even the soft flour tortillas are all on a special buy-one-get-one-for-free (BOGOF) offer. Undoubtedly, the speedy snacks flame grilled beef burgers (despite being labelled BOGOF) should be in a refrigerated compartment somewhere. Top marks to this random shopper for creating such confusion.